Hospitality
Golden Hotel
Client Brief
Viral Inception collaborates with The Golden Hotel in historic downtown Golden, crafting a captivating promotional video. Showcasing its prime location by Clear Creek and the Rocky Mountain foothills, featuring the luxurious Presidential Room, and capturing the stylish lobby and bar, enriching the hotel’s ambiance portrayal.
Production Type
Branding. Video Social Media
Problem
The primary challenge faced by Viral Inception was to encapsulate the essence of Golden Hotel in a visually stunning manner while highlighting its unique features and ambiance. Additionally, the team had to ensure that the video reflected the hotel’s brand identity and resonated with its target audience.
Solution
To address these challenges, Viral Inception planned the filming process, collaborating closely with the hotel management to understand its vision and requirements. The team conducted thorough location scouting to identify the best angles and settings for each shot, maximizing the visual impact of the video.
Process
The filming process commenced according to the predetermined schedule.Viral Inception employed professional-grade equipment and techniques to capture high-quality footage of The Golden Hotel’s interiors, exteriors, and amenities.Their creative cinematography and lighting techniques enhanced the visual appeal of the video, capturing the essence of the hotel’s elegance and sophistication.
Execution
The video was optimized for various platforms and channels, including the hotel’s website, social media profiles, and digital marketing campaigns, ensuring maximum reach and impact.
The Results
As a result of the collaboration betweenViral Inception and The Golden Hotel, the hotel experienced an increase in brand visibility, engagement, and bookings. The video served as a powerful marketing tool, attracting new guests and reinforcing The Golden Hotel position as a premier destination in Golden.
Final Deliverables
- 60 - seconds hotel promotional video
- 2 - 15 - seconds social media cuts
- All videos presented horizontally and vertically.